Barking Dog Marketing was founded by Paul Fitzgerald. Paul is a highly experienced and results focused business leader with over 19 years of consumer and business-to-business marketing experience in global organisations with iconic brands such as, LG Electronics, Daikin Air conditioning and Thermos just to name a few. Paul founded Barking Dog Marketing because in today’s competitive global marketplace brand identity and brand strategy is more important than ever. Your Brand is your most powerful asset.

Barking Dog is a strategic brand & marketing agency focusing on brand identity (DNA) and business strategy. We understand and work on everything from simple to complex multi segment markets and navigate brand frameworks across different geographical locations. We work our craft to dig deep into our clients categories to identify the real value that effective marketing can deliver on.

What we Do

We work with our clients to understand their challenges and develop their brand and business strategy. We thrive in a fast-paced environment balancing multiple projects across the entire value chain.

Athlete & Talent Management

We manage every aspect of your career / brand and develop a strategic plan to help you achieve your ambition

Brand DNA Development

We clearly develop your Brand DNA so that we can bring your brand to life!

Brand Strategy

We develop a clearly defined strategic plan that integrates with all aspects of the business. Brand Strategy = Business Strategy

Value Proposition Development

Describing the benefits customers can expect from your products and services

Go to Market Strategy & Execution

We develop a blueprint that enables you to reach your customers as effectively as possible and help you bring it to life

Digital Strategy & Execution

We Develop the thinking behind the digital eco-system and then bring it to life

Social Media Marketing

We create the social strategy, develop engaging content and then manage the conversations

Media Buying & Negotiation

We find out where your target audience is hanging out and then buy the most appropriate media platforms

Your brand is the ambition you have for the reputation you want

Our Clients

Barking Dog Marketing has worked with various clients from small-scale start-ups to large multi nationals. We are committed to providing value for our clients by driving brand strategy and business growth.
Your brand is your most powerful asset!

It’s a big world out there, and competition is stiffer than ever for businesses in almost every industry. Local and global companies alike are increasingly making the decision to hire a marketing agency to help their businesses grow. If you haven’t considered hiring a marketing agency in Sydney to help promote your business, there are lots of reasons to consider taking this step.

A Branding Agency That Thinks Outside the Box

There are hundreds of businesses out there, all trying to accomplish the same goals that you are. Do you really think following the same marketing and branding strategy as they do will get you results? The last thing you need is a strategic branding agency that gives you the same advice that they give every other company like yours.

Building brand awareness & recognition is one of the biggest challenges any business faces. It’s even more difficult for start-ups trying to find their place in an over populated niche. One way that Barking Dog helps you stand out from the crowd is with our brand DNA development process. ”So many business owners take on the task of building a brand and marketing strategy for their own business. They believe they know more about what their business is about than anyone else. While that might be true, most business owners aren’t marketing experts. This takes so much more than guesswork or following in another company’s footsteps. A professional marketing agency starts by looking at the structure of your business. It considers the processes and the relationships driving them. Nothing offers more value to your business than the objective opinion of an expert who sees things with a new eye.

A Marketing Agency Sydney Businesses Rely on for Long-Term Solutions

There are lots of reasons that drive businesses to work with a marketing agency. They might be a new start-up that is just beginning to build their brand, or they might be considering a move into a new market. Our expertise and the relationships we have within the industry will help you get maximum exposure and optimise your target audience.

Are you considering re-branding your business to make it more modern? Are you looking for ways to increase productivity or improve your leadership? Our range of marketing and branding services will help you do all of that, and more!

Many businesses try to go it alone to save money. You can end up spending a lot less when you hire a marketing and branding agency that knows how to make the most of your resources. Some of the most important platforms you will use to build your brand require skills and relationships in the industry. Our media buying services implement a strategic approach to finding the best platform for your business and then negotiating for the most affordable rates.

If your business could benefit from better leadership skills or from a more efficient process, our business and executive coaching services can boost morale and productivity. We have the expertise to help you leverage the people and processes in your business to increase your growth and your success.

Experienced Marketing Services That Get Results

Strategic marketing and branding are necessities for any business today. The industry keeps changing as technology makes it increasingly easy for customers and businesses to connect. Identifying your strengths, and getting them out there, are basic steps that any small, medium, or large business can’t afford to ignore. The complexities that go with branding and marketing require that you hire the most experienced marketing agency to ensure you get the best possible results.

No other marketing agency in Sydney has the experience or the diversity to provide you with the best brand strategy for your needs. We have worked with a range of clients, from small-scale start-ups to large multi nationals. We know the similarities shared by a range of businesses, and the subtle differences that make them stand out.

Nothing is more important to the success and growth of your business than your brand. Get the expert marketing and branding skills that only Barking Dog Marketing can provide. Learn more about our services by dropping us an email at info@barkingdog.com.au and watch your business grow!

Brands We Work With

Strategic Brand & Marketing Agency

If you'd like to chat to us
about helping your brand reach its full potential,
give us a shout.

We’ve created numerous targeted and effective brand strategies for various industries. Talk to one of our strategists.