About Barking Dog

Who we are

We help brands achieve their ambition

At Barking Dog Marketing, we are driven by the belief that strategic solutions are the key to delivering tangible profits.

Barking Dog Marketing was founded by Paul Fitzgerald. Paul is a highly experienced and results focused business leader with over 20 years of consumer and business to business marketing experience in global organisations with iconic brands, such as LG Electronics, Daikin Air Conditioning and Thermos to name a few. Paul founded Barking Dog because in today’s competitive global marketplace brand DNA and brand strategy is more important than ever. Your brand is your most powerful business asset.

Barking Dog is a strategic brand and marketing agency focusing on brand identity (DNA) and business strategy. We understand and work on everything from simple to complex multi segment markets and navigate brand frameworks across different geographical locations. We work our craft to dig deep into our clients categories to identify the real value that effective marketing can deliver on.

How it works

Easy ways to get started

Step 1

Brand Health

Contact Barking Dog and we will conduct a Brand health review of your business

Step 2

Strategic Proposal

A customised proposal will then be developed for your brand

Step 3


A detailed plan will then be developed with exectional timeframes

Last Step

Take Off

It's then time to watch your brand soar and reach new heights.

Why Choose us

Building brands is our business.

Let us help your brand achieve it’s ambition and exceed yout  growth targets

Smart Solutions

Our unique approach sets us apart as we specialise in crafting top-notch strategies that not only boost revenue but also fuel substantial growth

Brand Growth

We are driven by our unwavering commitment to achieving results, and your brand is placed in the most capable hands to guarantee its excellence

High Conversions

In the past five years alone, we've successfully generated more than $2 billion in leads for our valued clients

Expert Team

Our dedicated team of international experts is driven by a relentless commitment to achieving the highest quality results

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Campaigns Delivered
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Leads Generated
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Revenue Driven
Meet our team

Teamwork makes the dream work.

Paul Fitzgerald

Founder & Brand Strategist

Daniel Costa

SEO Director

Johnny Li

PPC Director

Lisa Pham


Drell Torres


Your brand is the ambition you have for the reputation you want

Ian Scherger