Brand Strategy

Craft a compelling brand identity that resonates: Unleash the power of strategic branding to connect, captivate, and convert. 




Why is brand strategy important?

Your brand strategy should guide the behaviour for everything you do. Your behaviour drives your customers experiences 

Brand Strategy is a comprehensive plan that outlines the long-term goals, values and unique characteristics of a brand. It serves as a roadmap for how a company wants to be perceived by its target audience and how it differentiates itself from competitors. A well developed brand strategy will guide the decision making across the whole business


What's involved?

We will work with you to develop a holistic brand strategy for your business

Brand Purpose

Defining the fundamental reason your brand exists, beyond just making a profit. The involves articulating the brands mission, vision and values 

Brand Positioning

We will determine how your brand wants to be perceived in the market relative to your competitors. This involves identifying unique selling points and the value proposition that sets the brand apart.

Brand Personality

Defining the human characteristics and traits associated with your brand. This helps in creating a consistent and reliable brand persona that connects with customers

Target Audience

Identify and understand the specific demographics, psychographics and behaviours of the target audience. Knowing the audience  helps in tailoring the marketing messages and experiences that resonate with them 

Visual Identity

Establish a cohesive visual identity that includes elements like logos, colours, fonts, and imagery. Consistency in visual elements helps in building brand recognition

Brand Messaging

We will develop a clear and consistent messaging strategy that communicates the brand’s values, benefits, and unique qualities. This messaging should be reflected in all communication channels.

Brand Experience

Consider all touch points where customers interact with the brand, including products, customer service and marketing channels. Ensuring a positive and consistent brand experience is crucial for building trust and loyalty

Brand Essence

Develop a simple expression that people would use to describe the true spirit, character and ultimate feeling that the brand exudes

How it works

Easy ways to get started

Step 1

Brand Health

Contact Barking Dog and we will conduct a Brand health review of your business

Step 2

Strategic Proposal

A customised proposal will then be developed for your brand

Step 3


A detailed plan will then be developed with exectional timeframes

Last Step

Take Off

It's then time to watch your brand soar and reach new heights.

brand strategy for trust and retention

Our Strategic Approach

Through a blend of creative ingenuity and strategic foresight, we sculpt brand identities that not only stand out but also stand for something, ensuring your brand’s message is both heard and felt.

brand discovery

Brand Discovery & Analysis

We embark on a journey to uncover the essence of your brand, analyzing your mission, values, and market positioning to lay the groundwork for a powerful brand strategy.

Brand Positioning

Brand Positioning & Value Proposition

Sharpen your brand’s positioning with a clear, compelling message that distinguishes your brand and resonates with your target audience, encapsulating what you stand for.

brand guidelines

Visual Identity & Brand Guidelines

Bring your brand’s essence to life with a distinctive visual identity and comprehensive brand guidelines that ensure consistency and cohesion across all touch points.


Brand Activation & Engagement

Activate your brand strategy across relevant channels, engaging with your audience in a meaningful way that builds loyalty and advocacy.

Ready to help your brand achieve its ambition?

Real Five
Star Reviews

Brand Strategist with over 20 years expereince

Free Brand Health Audit valued at $10,000

Get a free Quote

Why Choose us

Building brands is our business

Let us help your brand achieve it’s ambition and exceed yout  growth targets

Smart Solutions

Our unique approach sets us apart as we specialise in crafting top-notch strategies that not only boost revenue but also fuel substantial growth

Brand Growth

We are driven by our unwavering commitment to achieving results, and your brand is placed in the most capable hands to guarantee its excellence

High Conversions

In the past five years alone, we've successfully generated more than $2 billion in leads for our valued clients

Expert Team

Our dedicated team of international experts is driven by a relentless commitment to achieving the highest quality results

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Revenue Driven

Your brand is the ambition you have for the reputation you want

Leading Brand Strategy Agency: Elevating Brands To New Heights

In today’s competitive global landscape, a strong brand is no longer a luxury, it’s a necessity. At Barking Dog, we’re a leading brand strategy agency in Sydney, dedicated to helping businesses like yours achieve remarkable growth through the power of strategic branding.

Creative Brand Strategy Agency: Where Innovation Meets Execution

Our team of passionate and experienced brand strategists don’t just dream up big ideas, we translate them into actionable plans that deliver real results.

We believe in the power of creative brand strategy, offering a collaborative environment where your vision merges with our expertise to create a unique and powerful brand identity.

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Brand Recognition

Strategic Brand Agency: Connecting Brands with Audiences

In today’s digital age, building a strong brand goes beyond just a logo and a catchy tagline. At Barking Dog, we’re a full-service brand agency that helps businesses connect with their target audiences in a meaningful way. We develop comprehensive brand strategies that encompass:

By combining brand strategy  with a data-driven approach to marketing, we can help you forge genuine connections with your audience, driving brand loyalty and sales growth.

Brand Strategy

Brand Strategy is a comprehensive plan that outlines the long-term goals, values and unique characteristics of a brand.

Content Marketing

Creating engaging content that educates, inspires, and resonates with your target audience.

Social Media Marketing

Developing and executing targeted social media campaigns to build brand awareness and community.

Search Engine Optimisation (SEO)

Optimising your website and online presence to attract organic traffic from potential customers searching for your products or services.

Public Relations (PR)

Securing positive media coverage to enhance brand reputation and build trust.

Email Marketing

Nurturing leads and fostering customer loyalty through targeted email campaigns.

Brand Strategy Consulting :
Tailored Solutions for Your Brand

At Barking Dog, we understand that every brand is unique. That’s why we offer tailored brand strategy consulting services that cater to your specific needs and goals. We start by conducting a comprehensive brand audit, analysing your current brand positioning, target audience, and competitive landscape. Based on this analysis, we develop a customised brand strategy roadmap that includes:

Brand positioning

Defining your brand's core values, mission, and value proposition (USP).

Brand messaging

Crafting a clear, consistent, and compelling brand voice that resonates with your target audience.

Brand identity

Developing your identity that reinforces your brand message and sets you apart from the competition.

Brand guidelines

Creating a comprehensive style guide that ensures consistency in your brand presentation across all touchpoints.

Meet Our Brand Strategy Consultants​

Architects of Your Brand's Future

Our team of brand strategists are made up of seasoned professionals with a proven track record of success. They possess a deep understanding of the market and a passion for helping businesses achieve their branding goals. Here’s what you can expect when you work with a brand strategy consultant from Barking Dog:

Strategic Partnership

We work closely with you as an extension of your team, ensuring your brand strategy aligns with your overall business objectives.

In-depth Industry Knowledge

Our consultants stay current on the latest industry trends and consumer behaviours, thus ensuring your brand strategy is future-proof.

Measurable Results

We are data-driven and committed to helping you measure the success of your brand strategy through key performance indicators (KPIs).

Unwavering Creativity

We combine strategic thinking with creative flair to develop innovative brand solutions that truly stand out.

Empowering Brands with Strategic Insights and Actionable Plans

At Barking Dog, we believe that a strong brand is the foundation for sustainable business growth. We empower brands with strategic insights and actionable plans to achieve:

We are your partner in brand success. Let Barking Dog be your guide as you navigate the ever-evolving digital landscape and unlock the full potential of your brand.

Benefit #1

Increased brand awareness

Building a strong presence in the market and attracting new customers

Benefit #2

Enhanced customer loyalty

Creating lasting relationships with your customers and fostering brand advocacy.

Benefit #3

Improved brand reputation

Building trust and credibility with your target audience.

Benefit #4

Differentiation from competitors

Standing out in a crowded marketplace and capturing market share.

Benefit #5

Increased sales and profitability

Ultimately, driving business growth and achieving your financial goals.


What they say about us

We are more than happy to put you in touch with any of our clients so you can hear it for yourself

Insights into Brand Strategy Excellence

No one is as obsessed with Brand Strategy as we are.

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. It involves defining what your brand stands for, its core values, and how you communicate its uniqueness to your audience.

A well-defined brand strategy helps you communicate more effectively with your market, establishes your brand's identity in the marketplace, and builds customer loyalty, which is essential for long-term success.

We take a holistic approach, starting with in-depth research and analysis to understand your brand, audience, and market. We then develop a tailored strategy that encompasses messaging, visual identity, and positioning to strengthen your brand's presence.

We begin with a deep dive into your business to understand your goals, challenges, and aspirations. This ensures that the brand strategy we develop is not only aligned with your business objectives but also poised to help you achieve them.

At Barking Dog, we differentiate ourselves through a unique combination of factors:

  • Strategic & Creative Expertise: Our team blends strategic thinking with exceptional creative talent to deliver powerful brand solutions.
  • Data-Driven Approach: We don't rely on guesswork. We leverage market research and customer insights to inform our strategies.
  • Proven Track Record: We have a history of success in helping businesses across various industries achieve their branding goals.
  • Client-Centric Approach: We prioritise building strong relationships with our clients and ensure open communication throughout the entire process.
  • Measurable Results: We focus on delivering measurable outcomes and track the success of your brand strategy through key performance indicators (KPIs).

We believe in a collaborative and iterative approach to brand strategy. Here's what sets us apart:

  • Client Collaboration: We actively involve you in the creative process, ensuring your brand strategy reflects your vision and values.
  • Agile Methodology: We adopt a flexible approach, constantly refining our strategy based on market trends and customer feedback.
  • Seamless Execution: We don't just create beautiful brand stories; we translate them into actionable marketing plans for real-world results.

Success is measured through a variety of metrics, including brand awareness, customer loyalty, market share, and overall brand equity. We also look at the impact on sales and customer engagement as key indicators.

Brand strategy focuses on who you are as a brand, your values, and your promise to customers. Marketing strategy is about how you communicate your brand to the world, including the channels and tactics you use.

The timeline can vary based on the scope of the project and your specific needs. We work closely with you to define a timeline that allows for thorough research, creative development, and strategic implementation.

Absolutely. Whether you're looking to refresh your brand or undergo a complete rebranding, we can help redefine your brand's identity, ensuring it aligns with your current vision, values, and market expectations.

A well-defined business plan marketing strategy acts as a roadmap, guiding your brand's growth and success. It ensures all your marketing activities are aligned with your overall brand strategy, maximising your return on investment (ROI). Here's how it benefits your brand:

  • Clarity & Focus: A marketing plan clarifies your target audience, brand messaging, and marketing goals, ensuring all efforts are focused and laser-targeted.
  • Coordinated Efforts: A cohesive marketing plan guarantees all your marketing activities, from social media campaigns to content marketing initiatives, work together to reinforce your brand message and achieve your objectives.
  • Measurable Success: By defining clear marketing goals and KPIs, you can track the effectiveness of your campaigns and adjust your strategy based on

Partnering with a brand strategy consultant from Barking Dog offers numerous advantages:

  • Expert Guidance: Our consultants possess extensive knowledge of brand strategy and can provide valuable guidance throughout the process.
  • Fresh Perspectives: They bring a unique perspective to your brand, helping you identify new opportunities and overcome branding challenges.
  • Industry Expertise: Our consultants stay current on the latest industry trends and insights, ensuring your brand strategy is future-proof.
  • Objectivity & Accountability: They offer an objective viewpoint and hold you accountable for achieving your brand goals.
Let us show you the power of marketing communication.​

By partnering with Barking Dog, you gain access to a team of experienced brand strategy consultants who are passionate about helping your brand thrive in today’s competitive digital landscape.

Contact us today to schedule a free consultation and discuss how we can elevate your brand to new heights!