Brand Strategy

Craft a compelling brand identity that resonates: Unleash the power of strategic branding to connect, captivate, and convert.




Why is brand strategy important?

Your brand strategy should guide the behaviour for everything you do. Your behaviour drives your customers experiences 

Brand Strategy is a comprehensive plan that outlines the long-term goals, values and unique characteristics of a brand. It serves as a roadmap for how a company wants to be perceived by its target audience and how it differentiates itself from competitors. A well developed brand strategy will guide the decision making across the whole business


What's involved?

We will work with you to develop a holistic brand strategy for your business

Brand Purpose

Defining the fundamental reason your brand exists, beyond just making a profit. The involves articulating the brands mission, vision and values 

Brand Positioning

We will determine how your brand wants to be perceived in the market relative to your competitors. This involves identifying unique selling points and the value proposition that sets the brand apart.

Brand Personality

Defining the human characteristics and traits associated with your brand. This helps in creating a consistent and reliable brand persona that connects with customers

Target Audience

Identify and understand the specific demographics, psychographics and behaviours of the target audience. Knowing the audience  helps in tailoring the marketing messages and experiences that resonate with them 

Visual Identity

Establish a cohesive visual identity that includes elements like logos, colours, fonts, and imagery. Consistency in visual elements helps in building brand recognition

Brand Messaging

We will develop a clear and consistent messaging strategy that communicates the brand’s values, benefits, and unique qualities. This messaging should be reflected in all communication channels.

Brand Experience

Consider all touch points where customers interact with the brand, including products, customer service and marketing channels. Ensuring a positive and consistent brand experience is crucial for building trust and loyalty

Brand Essence

Develop a simple expression that people would use to describe the true spirit, character and ultimate feeling that the brand exudes

How it works

Easy ways to get started

Step 1

Brand Health

Contact Barking Dog and we will conduct a Brand health review of your business

Step 2

Strategic Proposal

A customised proposal will then be developed for your brand

Step 3


A detailed plan will then be developed with exectional timeframes

Last Step

Take Off

It's then time to watch your brand soar and reach new heights.

brand strategy for trust and retention

Our Strategic Approach

Through a blend of creative ingenuity and strategic foresight, we sculpt brand identities that not only stand out but also stand for something, ensuring your brand’s message is both heard and felt.

brand discovery

Brand Discovery & Analysis

We embark on a journey to uncover the essence of your brand, analyzing your mission, values, and market positioning to lay the groundwork for a powerful brand strategy.

Brand Positioning

Brand Positioning & Value Proposition

Sharpen your brand’s positioning with a clear, compelling message that distinguishes your brand and resonates with your target audience, encapsulating what you stand for.

brand guidelines

Visual Identity & Brand Guidelines

Bring your brand’s essence to life with a distinctive visual identity and comprehensive brand guidelines that ensure consistency and cohesion across all touch points.


Brand Activation & Engagement

Activate your brand strategy across relevant channels, engaging with your audience in a meaningful way that builds loyalty and advocacy.

Ready to help your brand achieve its ambition?

Real Five
Star Reviews

Brand Strategist with over 20 years expereince

Free Brand Health Audit valued at $10,000

Get a free Quote

Why Choose us

Building brands is our business

Let us help your brand achieve it’s ambition and exceed yout  growth targets

Smart Solutions

Our unique approach sets us apart as we specialise in crafting top-notch strategies that not only boost revenue but also fuel substantial growth

Brand Growth

We are driven by our unwavering commitment to achieving results, and your brand is placed in the most capable hands to guarantee its excellence

High Conversions

In the past five years alone, we've successfully generated more than $2 billion in leads for our valued clients

Expert Team

Our dedicated team of international experts is driven by a relentless commitment to achieving the highest quality results

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What they say about us

We are more than happy to put you in touch with any of our clients so you can hear it for yourself


No one is as obsessed with Brand Strategy as we are

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. It involves defining what your brand stands for, its core values, and how you communicate its uniqueness to your audience.

A well-defined brand strategy helps you communicate more effectively with your market, establishes your brand's identity in the marketplace, and builds customer loyalty, which is essential for long-term success.

We take a holistic approach, starting with in-depth research and analysis to understand your brand, audience, and market. We then develop a tailored strategy that encompasses messaging, visual identity, and positioning to strengthen your brand's presence.

We begin with a deep dive into your business to understand your goals, challenges, and aspirations. This ensures that the brand strategy we develop is not only aligned with your business objectives but also poised to help you achieve them.

Success is measured through a variety of metrics, including brand awareness, customer loyalty, market share, and overall brand equity. We also look at the impact on sales and customer engagement as key indicators.

Brand strategy focuses on who you are as a brand, your values, and your promise to customers. Marketing strategy is about how you communicate your brand to the world, including the channels and tactics you use.

The timeline can vary based on the scope of the project and your specific needs. We work closely with you to define a timeline that allows for thorough research, creative development, and strategic implementation.

Absolutely. Whether you're looking to refresh your brand or undergo a complete rebranding, we can help redefine your brand's identity, ensuring it aligns with your current vision, values, and market expectations.

Let us show you the power of marketing communication.