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A new website should be a lever, not a liability. You’re investing in a faster, better, more compelling online presence—but what about the powerful organic presence you already own? A website migration is the critical moment where your past success meets your future ambition. Get it wrong, and you go backwards. Get it right, and you accelerate.
At Barking Dog, we specialise in getting it right. We build the strategic bridge from your old site to your new one, so every drop of your SEO equity—your rankings, traffic, and authority—is carefully transferred, setting the stage for even bigger wins.
An SEO migration is the technical process of managing a significant website change to protect your search engine visibility. It’s the strategic blueprint that guides search engines through your site’s evolution, whether you’re redesigning, rebranding, or replatforming.
A professional website migration SEO plan is the key to preventing:
Ensures users and search engines aren’t met with dead ends or error pages.
Tells search engines exactly where to find your new pages, preserving your positions for key search terms.
Guarantees your new website can be found by your target audience from day one.
Properly executed, this process safeguards your digital assets and is a fundamental part of our comprehensive SEO Services.
Migrations vary in complexity, but our team has the technical expertise to manage any scenario, so your organic presence remains strong:
Changing your domain name requires a clear plan to inform search engines of the new address. We manage this process, ensuring your authority and ranking signals are correctly transferred so your visibility continues without interruption.
Moving to a new Content Management System can change your site’s entire technical foundation. We oversee the switch, ensuring your content, URLs, and metadata are perfectly mapped to the new system.
A major redesign often involves changing your site architecture and URLs. We make sure this restructuring is logical for both users and search engines, preventing broken links and protecting page performance. This expertise pairs perfectly with our Website Development services.
A website migration is a high-stakes technical project. Without expert oversight, it’s easy to fall into common traps that can seriously damage your organic performance. The risks are real, but entirely preventable with the right strategy. We help you avoid challenges like:
The most common pitfall. Poorly managed redirection plans lead to a maze of broken links and 404 errors, causing your organic traffic to drop off a cliff.
A new site structure or CMS can undo previous optimisation efforts. If content, metadata, and technical signals aren’t correctly configured after the move, you can lose rankings for your most valuable keywords.
An incorrectly installed analytics setup can leave you flying blind. Without reliable data on your traffic and conversions, you can’t measure the success of your new site or diagnose problems effectively.
A botched migration can make it harder for customers to find you, leading to a loss of trust and a weakened online presence just when you need it to be strongest.
Addressing these potential issues is at the heart of our migration process. You can find answers to more specific questions on our FAQs page.
We offer a complete website migration service designed to manage every risk and safeguard your results. Here’s how we make sure nothing slips through the cracks:
The “what ifs” of a site migration can be paralyzing. What if our traffic tanks? What if we lose our rankings? Stop guessing and get a definitive blueprint from an expert team that has navigated this process hundreds of times.
Let’s talk. We’ll give you the clarity you need, outlining exactly how we’ll safeguard your SEO, point by point.
A minor, temporary fluctuation is possible as search engines adjust, but our goal is to prevent any significant or lasting drop. Our strategic safeguards—like comprehensive redirects, crawl testing, and technical checks—are designed specifically to preserve and even improve your page performance post-migration.
Yes, and we highly recommend it. While your developer builds a functional and well-designed site, our role as an SEO migration specialist is to protect its visibility. We can collaborate with your developer, acting as the guardians of your organic presence to ensure technical best practices for search are followed every step of the way.
We build brands people trust so they spend more and stay longer
