Television & Radio Buying

Maximise your impact with precision media buying: Engage your audience through television and radio space




Leading TV Media Buying Agency:

Amplify Your Reach

While digital marketing is an essentiality for any modern business that wishes to remain competitive, there are other traditional forms of media that are often neglected. 

For example, television remains a powerful tool for building brand awareness and reaching a massive audience!

Here's how Barking Dog, one of Australia’s leading TV media buying agencies, can streamline your TV media buying experience:

Strategic Planning

We don't just buy ad spots – we develop a data-driven media buying strategy tailored to your specific target audience, budget, and marketing goals.

Expert Negotiation

Our experienced media buyers leverage their industry relationships to secure the best possible rates and placements for your TV commercials.

Targeting Precision

Gone are the days of broad TV buys. We utilise advanced targeting techniques to ensure your ad reaches the right people at the right time.

Performance Tracking and Optimisation

We never simply launch a campaign and walk away; we will constantly monitor its performance, analyse the results, and make adjustments to maximise your return on investment (ROI).

how to elevate your brand

Expert Radio Media Buying Services to Engage Your Audience

The power of radio advertising should not be underestimated. Radio offers a unique opportunity to connect with listeners on an emotional level and build brand loyalty. Here’s how Barking Dog can harness the power of radio advertising for your brand:

Demographic Targeting

We’ll pinpoint the radio stations your ideal customers listen to, thus ensuring your message reaches the right ears.

Creative Development

Our team of in-house copywriters and audio producers craft compelling radio ads that grab attention and leave a lasting impression.

Creative Development

Our team of in-house copywriters and audio producers craft compelling radio ads that grab attention and leave a lasting impression.

Integration with Broader Marketing Strategies

We seamlessly integrate your radio campaign with your overall digital marketing strategy for a cohesive brand experience.

Strategic Scheduling

We strategically place your ads during high-traffic times to maximise reach and engagement.

Strategic Scheduling

We strategically place your ads during high-traffic times to maximise reach and engagement.

0 yrs+
0 +
Campaigns Delivered
0 B+
Leads Generated
0 M+
Revenue Driven

How Our Television Media Buying Optimises Your Campaigns

Barking Dog takes a data-driven and strategic approach to television media buying, thus ensuring your campaigns achieve optimal results: 

In-Depth Audience Analysis

We delve deep into your target audience demographics, media consumption habits, and psychographics to tailor your TV ad placements for maximum impact.

Creative Concept Development

We’ll collaborate with you to develop compelling TV commercials that resonate with your target audience and effectively communicate your brand message.

Negotiation Expertise

Our media buyers leverage their established relationships with TV networks and stations to secure the most favourable ad placements at competitive rates.

Performance Measurement and Reporting

We provide transparent reporting that tracks key metrics like impressions, reach, and engagement, allowing you to measure the success of your TV campaign.

Radio Advertising Agency

Custom Solutions for Maximum Impact

As a specialist radio advertising agency, Barking Dog offers a distinct advantage over generic marketing agencies:

Benefits of Integrating Radio and TV Media Buying Strategies

A multi-pronged approach is often the key to a successful marketing campaign. Here’s why integrating radio and TV media buying strategies can be a winning formula:

Enhanced Brand Awareness

By leveraging the combined power of TV and radio, you can exponentially increase your brand's visibility and reach a wider audience – not to mention when you couple both with a comprehensive digital marketing strategy to boot.

Synergistic Impact

Radio ads can effectively reinforce the message delivered in your television commercials, thus creating a more cohesive and impactful brand experience.

Targeted Audience Reach

Radio allows you to target specific demographics with laser precision, complementing the broader reach of television advertising.

Cost-Effective Strategy

Radio advertising offers a relatively cost-effective way to reach a large audience, making it a valuable complement to a TV media buying strategy.

What they say about us

We are more than happy to put you in touch with any of our clients so you can hear it for yourself

Your Questions Answered by Our media buyer Experts

No one is as obsessed with Television & Radio Buying as we are​

Barking Dog goes beyond simply buying ad spots. We employ a data-driven approach to television media buying that encompasses:

  • Audience Targeting: We pinpoint the ideal demographic for your brand using factors like age, location, income, and viewing habits.
  • Programmatic Buying: We leverage advanced software to purchase ad inventory across various TV networks and channels in real-time, thus ensuring you reach your target audience at the most opportune moments.
  • Day Parting and Frequency Capping: We strategically schedule your ads to air during specific times of day (e.g., primetime, daytime) and control the frequency viewers see your commercials to avoid oversaturation.
  • Creative Optimisation: We track ad performance and viewer engagement, making data-driven adjustments to optimise your TV commercials for maximum impact.

Partnering with a dedicated radio advertising agency like Barking Dog offers several advantages:

  • Expert Media Buying: We possess established relationships with radio stations, allowing us to negotiate favourable rates and secure prime ad placements within your budget.
  • In-depth Market Knowledge: We’re always up-to-date with the latest trends in radio listenership and understand the nuances of the Australian radio landscape.
  • Creative Expertise: Our team of talented copywriters and audio producers craft compelling radio ads specifically designed to resonate with Australian audiences.
  • Seamless Integration: We integrate your radio campaign seamlessly with your broader digital marketing strategy, such as SEO, PPC, and social media, thus ensuring a consistent brand message across all channels.

Combining TV and radio media buying creates a powerful one-two punch for your marketing efforts:

  • Reaching Diverse Audiences: TV and radio cater to different demographics and listening habits, empowering you to reach a wider audience segment.
  • Frequency and Reinforcement: The combined exposure through TV and radio ads increases the likelihood of your target audience encountering your brand message, leading to stronger brand recall.
  • Emotional Connection: Radio fosters a sense of intimacy and allows for storytelling, while TV provides a visual platform for brand building.
  • Measurable ROI: Both TV and radio advertising offer clear metrics to track campaign performance, allowing you to measure your return on investment.
Would you like to leverage the immense power of TV and radio advertising for your brand?
 Contact Barking Dog today for your free consultation and we’ll get the ball rolling!